YOUNG LIONS 2019 SUBMISSION

Brief: There is too much of content out there. Consumers are spoilt for choice. A recent study by a leading OTT player showed that people are spending more time trying to find something to watch than actually consuming content. ContentFly has invested a lot in developing original content. Now the challenge is in getting maximum people to watch it. Design a print campaign to guide consumers on what to watch and thereby prefer ContentFly to other OTT channels.